Jordan is a marketing and management consultant at The Spur Group, located in Redmond, Washington. Throughout his career, he has project managed sales and marketing collarteral projects for Cisco Systems helping with product launchs for Cloud Web Security, Cloud Access Security, Internet of Things, and a range of other network products. Jordan also spent time as a Product Marketing Manager for Programmatic Direct in Microsoft's Advertising organization. He is able to project manage a range of products and projects as well as contribute content and analyse for hard to understand products and concepts. Jordan is a recent graduate of Marketing at the University of Washington, Michael G. Foster School of Business.
"Get comfortable being uncomfortable." In everything Jordan does, he steps outside of his comfort zone to better himself and to have a positive impact to those around him. From taking pieces of information in our cloudy world and piecing it together in an overarching theme and strategy.
Contact me: JordanWBarr@gmail.com.
MEET JORDAN.
"There are no secrets to success. It is the result of
preparation, hard work & learning from failure." - Colin Powell
Receiving a full-ride scholarship to any 4-year university, I chose to pursue my Marketing degree at the Michael G. Foster School of Business. Take a look at my relevant coursework and accomplishments here.
Bachelors of Arts in Business Administration - Marketing
Inductee of Phi Sigma Theta Honor Society
Recipient of the Raymond H. Berner Scholarship
Full-Ride Academic Scholarship to any 4-year University
UNIVERSITY OF WASHINGTON
FOSTER SCHOOL OF BUSINESS
MARKETING
Marketing Concepts
Entreprenurial Marketing
Consumer Behavior
Market Research
Product Management
Content Management & Brand Strategy
Principles of Selling
Statistical Methods
Business Pre-Calculus
Business Calculus
QUANTITATIVE
ANALYSIS
Microeconomics
Macroeconomics
Managerial Economics
ECONOMICS
English Composition
Business Communications
Introduction to Communication I
Introduction to Communication II
COMMUNICATION
Introduction to Information Systems
Principles of Operations Management
INFORMATION SYSTEMS & OPERATIONS MANAGEMENT
Leadership & Organizational Behavior
Business, Government & Society
Strategic Management Consulting
MANAGEMENT
Having held positions from the TV industry and production to marketing and promotions, Jordan learned where my passions lie - and he can now move confidently forward knowing marketing is where he can excel. With refined project management skills, Jordan has managed the creation of sales readiness collateral and developed messaging for complex security products. Also having supported Microsoft Advertising with Programmatic Media, Jordan has built a network and skill-base of advertising and product marketing experience.
PROFESSIONAL EXPERIENCE
The Spur Group, Consultant - January 2015 - Present
Cisco, Marketing & Sales Consultant - June 2014 - Present
Microsoft, Product Marketing Consultant - December 2014 - March 2015
The Spur Group, Associate Consultant - June 2014 - December 2015
Alaska Airlines, Capstone Strategic Management Case Winner - Fall 2013
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Strategized and drafted a customer innovation solution and presented to Alaska Airlines executives
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Competed against 37 senior teams within the Foster School of Business and won 1st place
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Requested by the VP of Customer Innovation to present to the Customer Innovation team at Alaska Airlines HQ for implementation
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Featured in an article for "Foster Unplugged" - Click Here: Building the Business Case for Applied Learning: Strategic Management Case Competition
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Target, Campus Recruiting Liaison - Fall 2013 - Spring 2014 (Present)
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Actively recruit on campus for talented students looking for internships and entry-level positions
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Network with club presidents & university contacts to collarborate & sponsor student development events
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Target, Store Executive Intern - Summer 2013
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Managed in-store team of 50+ on any given day handling all conflicts, situations, and planning for the day
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Improved Hardlines processes through team morale and ownership
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Led operations for a $100K+ revenue store each day
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Interviewed through store, district, and region director positions to be selected as a summer 2013 intern
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Received summer internship offers from Boeing, Amazon, and Target
SFU Intercollegiate Marketing Competition, 1st Place - Winter 2013
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Participated in time-crunched 3 hour international marketing competition and won 1st place
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Received judges appraisal for being the "only team to truly grasp the company and entire problem."
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Designed 12-month marketing plan for implementation that the company is moving forward with
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Featured in an article for "Foster Unplugged" - Click Here: Foster Team Wins Intercollegiate Marketing Competition for Third Time
Microsoft, Windows 8 Tour Manager - Fall 2012, Spring 2013, Fall 2013
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Selected from pool of applicants managed the UW Campus Windows 8 Tour
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Hired and managed team of 10 - 15 peers to work shifts at the tour booth in the Husky Union Building
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Advertised and promoted Windows 8 Tour by posting fliers all over campus and through social media blasts
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Microsoft Case Competition, Planning Committee Chair - Fall/Winter 2013
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Oversaw committee of 15 members to plan the first cross-disciplinary marketing case competition at Foster School of Business
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Secured Microsoft sponsorship of over $1,000
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Contacted and organized 14 judges (10 Marketing Professionals, 3 Senior Microsoft Employees, 1 Dean)
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Successfully marketed to receive full registration of 20 teams (80 students)
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Selected case and created all templates and documents for timeline, budget, schedule, grading rubrics and briefs
MyGlobalPal, Co-Founder & CEO - Summer 2012 - Fall 2013
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Founded a corporate travel booking company by filing all necessary paperwork for an LLC
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Networked and interviewed 80+ professionals about the problem and our solution
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Established sales & revenue models to forecast various API integrations off commissions and revenue share programs
4th Avenue Media, Account Manager Intern - Summer 2012
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Established internal project management processes for increased efficiency and synergy
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Built agency and client pitch decks for sales teams
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Produced, filmed & edited weekly marketing informational 4AM TV spots for online TV series
Sony/Columbia Picture & Focus Features, Marketing & Promotions Intern - Summer 2012
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Actively recruit on campus for talented students looking for internships and entry-level positions
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Network with club presidents and university contacts to collarborate and sponsor student development events
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Lenovo, Tech Trip Sweepstakes Student Promoter - Spring 2012
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Established marketing plan for 40 weekly peer to peer product demonstrations and video submissions
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Distribute fliers and marketing materials across campus for sweepstakes promotion
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Create social media strategy with posts to promote the sweepstakes and the Lenovo brand
KCTS 9 - Seattle PBS Affiliate, "Check, Please!" Production Intern - Winter & Spring 2012
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Was inaugural intern for entire program launch - strategically drafted first scripts and set designs
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Organized, critiqued, and chose guest applicants for each T.V. episode
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Photographed Seattle skyline for the show backdrop and set design
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Assisted and directed film crew on nightly restaurant shoots and main restaurant contact liaison
Target Diversity in Business Case Competition, 2nd Place - Team Lead - Fall 2011
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Established project deliverables & performed 2 SWOT analysis of the current strategy and prospective plan
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Created & expanded on diversity-based outreach strategy for Target stores
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Produced a timeline detailing strategy, marketing, and implementation within a time-pressed 12-hour overnight period
Warren Miller Foundation Young Entrepreneurs Program, Course Instructor - Fall 2010/11
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Facilitated, created, and implemented interactive activities for 25 middle school students
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Taught the basics of entrepreneurship including financial literacy, cost-benefit analysis, marketing strategy and sales technique
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Mentored students with their business endeavors resulting in profits around $100 to $200 each
A large part of my life and development have been for no other reason than my outside involvement within the University of Washington and the Foster School of Business. One of which being the American Marketing Association at the University of Washington. This has certainly made me into the man I am today.
STUDENT INVOLVEMENT
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Founding Chairman of the UW AMA Board of Advisors - a group of marketing and advertising executives that meet once a quarter to advise on the activities of the UW AMA and HuskyCreative
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Built a foundation to acheive excellence in all 6 categories of National Evaluation or the first time - Professional Development, Communications, Membership, Community Service, Fundraising, and Chapter Operations
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Under my leadership UW AMA accomplished the Bronze chapter award ranking us 15th out of 351 chapters Internationally - told by the Chairman of the National AMA Board that acheiving this success in three short years of re-starting is "never seen"
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Formed chapter plan of mission, events, deliverables, and strategic outreach for the 2012 – 2014 school years
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Built a base of 100+ members for the largest AMA has had in over 30 years helping lead to a ranking of 15th out of 351 chapters Internationally
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Managed an officer board of 12 students with 4 sub-committees (Philanthropy, National, Volunteer, Case)
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Envisioned and hosted inaugural Regional Marketing Conference for 150 students across the PNW
UW AMERICAN MARKETING ASSOCIATION (AMA), PRESIDENT
Spring 2012 to June 2015
130
The largest amount of members the UW AMA has seen in it's 30 year history.
Acheived under Jordan's leadership, out of 351 chapters Internationally, this is the first "Sweet 16" ranking the UW AMA has seen. Ever.
15th
24 people
The number of students Jordan managed on a daily basis from Leadership Team members
(VPs) to sub-committees.
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Founded a full-service ad agency for students to work on real clients – over $7,000 since Fall quarter start
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Recruited and hired a Director to run day-to-day operations of HC as the agency arm of the UW AMA
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Planned, analyzed, and reviewed other AMA agency arms to model and learn from previous structures
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Successfully networked and established connections with Shell Oil Company to lock in as first agency client
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Continually coach and work with the Director on strategic and organizational direction​
HUSKYCREATIVE (HC), FOUNDER
July 2013 to June 2015
UW BUSINESS ETHICS ASSOCIATION (BEA), FOUDNER & PRESIDENT
July 2013
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Increased membership from 2 to 25 members since October 2011
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Oversaw re-branding of name, social media, website, logo, print media, and advertising
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Committee Chair for the UW Amazing Race campus-wide event with a $1,000 budget
Jordan is extremely greatful to have been on the receiving end of a few awards here in Seattle and across his involvements. It's not without the continuous support of his mentors and friends who push him every day that he's able to accept these awards.
HONORS & AWARDS
HONORS & AWARDS
Marketing Student of the Year Award from the Puget Sound American Marketing Association, Fall 2013
Most Outstanding Student Leader Award from the Michael G. Foster School of Business, Spring 2013
Business Undergraduates in Leadership Development Certificate, Recipient - Spring 2012
Phi Sigma Theta Honor Society, Honorary - Fall 2011
Recipient of the Raymond H. Berner Scholarship: Full-Ride Academic Scholarship to any 4-year University - Spring 2010
Smith Valley High School Principal's Student of the Year Award, Spring 2010
SPEAKING ENGAGEMENTS
Husky Leadership Spring Training Conference, Workshop Presenter - Spring 2014​
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Survey feedback from attendees included:
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100% of survey respondents stated they learned something from my session.
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"This presentation was absolutely fantastic. This needs to be a yearly staple of the conference."
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"The presenter was the most engaging out of all the sessions that I attended. The presenter was very interactive with the audience and very personable. I highly recommend repeating this session for future conferences with the same presenter, if possible."
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Foster Spotlight Dinner, Emcee - Spring 2013 & Spring 2014
Simon Fraser University Intercollegiate Marketing Competition, Presenter - Winter 2013
Microsoft Case Competition, Host - Winter 2013
2nd Annual AMA Winter Mixer, Emcee - Winter 2013
Winter Mixer Networking Preparation Workshop, Presenter - Winter 2013
Advertising, Marketing & PR Industry Night, AMA Introduction - Winter 2013
Weekly AMA Meetings, Host - 2012 - 2013
2nd Annual AMA Etiquette Dinner, Speaker - Fall 2012
1st Annual AMA Etiquette Dinner, Master of Ceremonies - Fall 2011
PROFESSIONAL MEMBERSHIPS
National American Marketing Association - Fall 2011 - Present
Puget Sound American Marketing Association - Fall 2011 - Present
Wall Street Journal - Fall 2012 - Present
PROFESSIONAL
PORTFOLIO
Through my extensive list of classes, case competitions, and extra-curricular activities, I've built quite the file folder of powerpoints and reports. Take a gander at my research, strategies, and ideas.
My team and I analyzed the charge for Alaska Airlines on how they can create a more hassle-free flying experience. We competed against 37 senior teams at Foster and won. We were invited by the VP of Customer Innovation to present to their executive team in Jan. 2013. This is our presentation focusing on the "MyAlaskaExperience".
On April 5th, 2014, Jordan hosted a session on networking at the Husky Leadership Training. The session called, "It's not about who you know, it's about who you know...well," covered how to successfully building relationships in your network. It's about nurturing your relationships, and not using people. Click here to view the presentation.
As the Account Manager at 4th Avenue Media, I was in charge of producing our weekly 4AM TV episodes. These had advertising and marketing tips from email marketing to social media. Click below to see the Youtube Series!
During the 2012-2013 school year I decided it was time to make the UW AMA appear as great as the club is. With a complete content, design, and usability redesign I revamped our entire website.
The leadership team of the local basketball referee association I am a part of reached out to me for a much needed website redesign. After months of planning and transferring of data, I recommended new servers, hosting, and built a new design.
This was our presentation for the aforementioned entrepreneurial marketing plan. This is confidential material and may not be shared.
My team and I participated in a Markstrat simulation over the course of our Product Management Class. This was our final marketing plan project that analysed our performance in the last two rounds of the simulation. This is confidential material and may not be shared.
Our International Business final project was to recommend a "GO" or "NO GO" decision for a company of our choice investing in the Thailand market. We chose to use a luxury resort company and analyze the Thailand tourism industry. This is confidential material and may not be shared.
For Entrepreneurial Marketing, we were asked to prepare a marketing plan with recommendations for a real company in the market place. Our assigned company was 2Morrow Inc. This is confidential material and may not be shared.
I participated with a team of three other undergraduates in the Annual Ernst & Young Case Competition. I created and produced the following video for live voice over of a target customer.